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Marketing Content Writer

RKON is a rapidly growing IT service provider located in the west loop with several fortune 500 clients across the nation. Since 1998 RKON has played a prominent role in the Chicago technology industry, developing innovative technical solutions to business needs is our tried and tested specialty.

Qualifications
  • Marketing Research background and can formulate research into usable content
  • Translates business goals, marketing and campaign plans into content strategy
  • Works across functions and levels – from individual contributors to key executives – to ensure comprehensive inputs to strategic content planning
  • Evangelizes and educates relevant teams on audience-centric content strategy best practices as well as the corporate brand and content governance
  • Understands and applies audience insights, personas, messaging and competitive information to shape content strategies
  • Identifies and recommends opportunities for content reuse
  • Performs strategic mapping of content to audience journeys and ongoing journey gap analysis of the content inventory and its ability to support content strategy and campaign requirements
  • Understands and leverages industry trends, the corporate brand and solution value propositions to ensure content quality and relevance
  • Ensures programmatic content is represented in the organization’s master content calendar
  • Contributes to search engine optimization (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning for programs and campaigns
  • Provides operational support for content strategy and creation, engaging cross-functional participants and managing the content calendar, workflow and deadlines
  • Writes and edits a mix of assets (including thought leadership articles, infographics, e-books and email copy) in support of the content plan and in the context of messaging, brand and editorial guidelines
  • Supports related sales enablement content needs to succeed, this individual must network effectively across the organization to build alignment and deliver the right combination of program content. The team member must work as an effective, customer-focused collaborator.
  • Ability to translate general market themes and direction into focused topics with a point of view
  • Ability to handle complex review process and incorporate marketing and subject matter expert feedback
  • Strong curiosity regarding practice area and offerings and related topics
  • Ability to conduct market trend research and translate into content opportunities
  • Established interview skills
  • Solid understanding of marketing disciplines and functions
  • Strong understanding of professional services marketing
  • Strong business acumen
  • Ability to build strong working relationships across all levels of the organization
  • Understanding of key digital and business metrics
Job Requirements
  • Bachelor’s degree in Journalism, Marketing or Communications strongly preferred
  • 4 years of relevant experience in writing B2B marketing content
  • Excellent writing and editing skills including strong attention to detail
  • Firm understanding of SEO keywords and concepts behind branded writing
  • Excellent time management and organizational skills
  • Desire to work in a fast-paced, deadline-oriented environment
  • Resourcefulness and strong research skills
  • Willingness and ability to take direction and incorporate feedback from marketers and subject matter experts
  • Strong phone presence for conference calls and interviews
This position will report to the Director of Marketing.  Please send your resume to jobs@rkon.com

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